Apps are no longer just another digital touchpoint for brands to transact with customers. They’ve become an increasingly important channel for business success, especially in APAC, where almost 70% of people prefer to engage with brands via apps as compared with other channels such as websites, physical stores, or email. Brands that want to future-proof… Continue reading Apps for the win: APAC brands share how apps future-proof business growth
Marketing mix modeling (MMM) is a time-tested method for measuring the impact of your marketing. It’s how many leading brands figure out what’s working across different channels, and it’s a crucial tool for guiding budget decisions. And yet, most of the time, MMM isn’t set up to provide actionable insights when it comes to digital.… Continue reading How to bring your marketing mix modeling into the 21st century
Games have always been a part of every culture, and one of the most well-loved forms of recreation. So, it comes as no surprise that the gaming industry is synonymous with immense market growth, emergence of new players, mind boggling innovations, and predictions of how high the market is set to rise. The emergence and… Continue reading A Sweeping Victory for India’s Casual Card Games
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