Case Study – Intel.
Platform
Campaign Model : CPM
Objective: To position Intel-powered devices as the preferred choice for modern students by showcasing superior performance, multitasking efficiency, and everyday reliability through student-centric narratives.
Strategy: Drive visibility and engagement through branded content within tech and productivity communities, complemented by AMA collaborations and user-generated content activations. Amplify impact with contextual native advertising that highlights real-world student usage scenarios and academic-to-creative workflows.
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Case Study -AirAsia.
Platform
Campaign Model : CPM
Objective: To position Intel-powered devices as the preferred choice for modern students by showcasing superior performance, multitasking efficiency, and everyday reliability through student-centric narratives.
Strategy: Promote Audi’s products across digital platforms on auto portals, interactive personalized marketing strategies, and exclusive promotions to attract and retain high-income customers. Use a CPM model for digital advertising.
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Case Study – Airtel Perplexity
Platform
Campaign Model : CPM
Objective: To position Airtel Perplexity as a powerful AI-driven experience by highlighting its everyday value and driving widespread awareness through digital promotions.
Strategy: Sponsored banner and video placements on Reddit targeted high-intent career and learning subreddits, using contextual targeting to reach users focused on professional growth and knowledge discovery.
This ensured consistent visibility for Airtel Perplexity at moments of active intent and problem-solving.
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