Case Study | American Express.
Platform
Campaign Model : CPT
Objective: Target demat account managers effectively for Motilal, focusing on high-quality installs and engagement through targeted financial keywords to enhance service utilization and brand recognition.
Strategy: Target high-end device users with demat accounts (Kotak Securities, HDFC Securities, SBI Securities, Paytm Money, Groww, Upstox) through keyword targeting (Mi Keyboard) on investment-related topics. Ensure quality installs and engagement via OEM campaigns for Motilal.
45,00,000
Reach
1.78X
Incremental
Reach
105 Sec
Avg. Session
Duration
0.88%
CTR
7000
Clicks
Case Study | Motilal Oswal.
Platform
Campaign Model : CPD
Objective: Target demat account managers effectively for Motilal, focusing on high-quality installs and engagement through targeted financial keywords to enhance service utilization and brand recognition
Strategy: Target high-end device users with demat accounts (Kotak Securities, HDFC Securities, SBI Securities, Paytm Money, Groww, Upstox) through keyword targeting (Mi Keyboard) on investment-related topics. Ensure quality installs and engagement via OEM campaigns for Motilal.
245K
Installs
90%
Install to
Registration
19K
Registration
5648
Account Opening
85% KYC to Account Holding
Case Study | Work India.
Platform
Campaign Model : CPI
Objective: Enhance brand visibility and customer engagement for Work India through innovative advertising campaigns, strategic partnerships, and user-centric experiences.
Strategy: Promote Work India’s job platform on gaming platforms like Call of Duty and Temple Run with targeted ads, interactive promotions, and personalized marketing strategies to attract and retain job seekers and employers.
22.3K
Registration
2.X
Incremental
Reach
2.4X
Page Views
85%
Job Applying
85k
Installs
Case Study | Airtel Prepaid.
Platform
Campaign Model : CPL
Objective: Drive mid-funnel engagement and conversions on digital platforms by offering targeted messaging and user-friendly experiences, encouraging consumers to choose Airtel Postpaid Family Plans.
Strategy: Integrate Airtel Postpaid Family Plans on cashback and coupon websites with premium listings, exclusive offers, interactive ads, to boost visibility and drive conversions, using a CPL campaign model and focusing on mobile traffic distribution.
400
Per day
unique lead
13
Monthly
unique lead
2.4X
Page Views
9.21%
CTR
10k Lead to
SIM activation
Case Study | Airtel App.
Platform
Campaign Model : CPL
Objective: Drive app installs and user engagement for the Airtel Thanks App on financial and generic news platforms through targeted advertising and compelling value propositions.
Strategy: Promote the Airtel Thanks App on financial and generic news platforms using a CPI (Cost Per Install) model. Implement premium ad placements, exclusive offers, interactive ads, and personalized marketing to boost app visibility, attract new users, and drive installs and engagement.
35K
Installs
1.4X
Incremental
Reach
2.6X
Page Views
40.2 %
Installs to
Registration
68k
Registration
to KYC
Case Study | Cashe App.
Platform
Campaign Model : CPI
Objective: Increase app installs and user engagement for the Cashe App on Oppo and Vivo OEM platforms through targeted advertising and compelling value propositions for instant personal loans.
Strategy: Promote the Cashe App on Oppo and Vivo OEM platforms using a CPI (Cost Per Install) model. Utilize premium ad placements, interactive ads, to boost app visibility, attract new users, and drive installs and engagement for instant personal loans.
58K
Installs
1.45%
Loan
Request
839
Installs to
Loan Request
21.48%
Installs to
KYC
Increased KYC 124%
Disburse 6.73%