Case Study | IDFC Card.
Platform
Campaign Model : CPL
Objective:To drive high-quality credit card leads and strengthen consideration for IDFC First Bank Card by targeting distinct consumer cohorts—Gen Z, new-to-work professionals, high spenders, and users with CIBIL scores above 700—through relevance-led digital engagement.
Strategy:Activate performance-driven campaigns across the open web using audience segmentation and persona-based targeting. Tailored messaging and creatives were served to each cohort, ensuring higher intent, improved lead quality, and efficient CPL performance through contextual and data-led placements.
1.4X
Incremental Reach
2.4X
Leads
Campaign Model : CPD
Objective: Target demat account managers effectively for Motilal, focusing on high-quality installs and engagement through targeted financial keywords to enhance service utilization and brand recognition
Strategy: Target high-end device users with demat accounts (Kotak Securities, HDFC Securities, SBI Securities, Paytm Money, Groww, Upstox) through keyword targeting (Mi Keyboard) on investment-related topics. Ensure quality installs and engagement via OEM campaigns for Motilal.
Case Study | Airtel App.
Platform
Campaign Model : CPL
Objective: Drive app installs and user engagement for the Airtel Thanks App on financial and generic news platforms through targeted advertising and compelling value propositions.
Strategy: Promote the Airtel Thanks App on financial and generic news platforms using a CPI (Cost Per Install) model. Implement premium ad placements, exclusive offers, interactive ads, and personalized marketing to boost app visibility, attract new users, and drive installs and engagement.
40.2 %
Installs to
Registration
68k
Registration
to KYC
Campaign Model : CPI
Objective: Increase app installs and user engagement for the Cashe App on Oppo and Vivo OEM platforms through targeted advertising and compelling value propositions for instant personal loans.
Strategy: Promote the Cashe App on Oppo and Vivo OEM platforms using a CPI (Cost Per Install) model. Utilize premium ad placements, interactive ads, to boost app visibility, attract new users, and drive installs and engagement for instant personal loans.
21.48%
Installs to
KYC
Increased KYC 124%
Disburse 6.73%