Case Study – Intel.
Platform
Campaign Model : CPM
Objective: To position Intel-powered devices as the preferred choice for modern students by showcasing superior performance, multitasking efficiency, and everyday reliability through student-centric narratives.
Strategy: Drive visibility and engagement through branded content within tech and productivity communities, complemented by AMA collaborations and user-generated content activations. Amplify impact with contextual native advertising that highlights real-world student usage scenarios and academic-to-creative workflows.
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Case Study -AirAsia.
Platform
Campaign Model : CPM
Objective: To position AirAsia as the preferred airline for smart, budget-conscious travelers by spotlighting its affordability, reliability, and seamless digital experience, while inspiring travel aspirations through vibrant, youth-centric storytelling on digital-first platforms.
Strategy: Use sponsored banners and GIFs within flight search and destination discovery pages, paired with contextual targeting to reach high-intent travelers exploring Southeast Asia and Australia, supported by visually rich, fare-led creatives to drive consideration..
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Case Study – Airtel Perplexity
Platform
Campaign Model : CPM
Objective: To position Airtel Perplexity as a powerful AI-driven experience by highlighting its everyday value and driving widespread awareness through digital promotions.
Strategy: Sponsored banner and video placements on Reddit targeted high-intent career and learning subreddits, using contextual targeting to reach users focused on professional growth and knowledge discovery.
This ensured consistent visibility for Airtel Perplexity at moments of active intent and problem-solving.
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