There’s no better media strategy than when brands message is delivered to the right audience, and search ads ensure that feeling sustains. Our search marketing experts team create the bespoke strategies that build a more human presence, to help brands business reach the top of brands desired audience’s search list
With an ever-growing family of social content specialists, we curate communication and start conversations that reward and resonate with your audience. With a decade worth of practice in staying on top of topical chatter, we know how to maximise reach, recall and impact across platforms that we identify as most appropriate for your brand.
It is measureable, gets your audience’s attention, is easy and quick to implement, helps raise brand awareness, and more. Search engine marketing (SEM) is one of the most cost-effective ways to reach your target audience when they are ready to buy. Done properly, SEM will get your ads in front of your target audience with content that is highly relevant to them, all for free until they click on your ad.
SEM comprises the paid advertising appearing on a search engine results page. SEM involves buying PPC (pay-per-click) ads that display among the search engine results. Such ads may be placed through Google Ads, Microsoft Advertising (for Bing), or other search engines.
Search Engine Marketing (SEM) is a great way to increase conversions and visibility of your business. Using these strategies can help you to drive a huge amount of traffic and ultimately grow your business.
SEO is how you drive organic traffic to your website through optimising web pages. PPC are ads which you pay for and these appear at the top and foot of search engine results pages – SERPs.
With social media becoming more important every day, there’s a case for every business to exploit this platform for marketing. When you consider that 73% of marketers have found social media effective for their business, you’ll see that this is an ideal platform for boosting your revenue.
Yes, social media marketing can be used for a B2B brand. Effective B2B marketing requires a different approach. B2B marketers have to think more strategically to reach business owners and decision-makers through social media marketing. They then nurture relationships that can lead to large purchase agreements.
Social media helps a brand to create a brand identity, generate online traffic, get user-generated data, increase brand engagement with customers, and more.
Social media can be your most valuable lead-generation channel if you know how to use it right. With 3.6 billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads. It’s only a matter of using the right tactics at the right time.