Objective Of the Campaign:– To increase the App registrations Strategy : Formulated strategy to target music and entertainment interest segment users using our audience pool to get new users and remarketed the same user to improve engagement. Results Achieved for Spotify: 2mn registered users with engagement ratio of 1:3
Objective Of the Campaign: To increase the app install after app launch and to get maximum installs in the short video app category. Strategy : Targeted the user based on interest and the users of TikTok and their competitors to get the maximum engagement and installs. Results- 0.5mn users installed being the new… Continue reading Josh
Objective of the campaign: To increase the potential users for loan. Strategy: Targeted the audience based on app usage behaviour with reference to the financial app via premium SSP audience pool. Result: 500000 users registered in the app along with 3-4% of users applying for loans.
Objective Of the Campaign: To Increase engaging and transacting users Strategy : Formulated strategy to target online shoppers’ interest segment users using our audience pool to get new users and remarketed the same user to improve transactions. Results Achieved for Amazon: 1mn registered users with transaction ratio of 1:4.
Objective Of the Campaign: To increase the numbers of gamers who pay and play the game. Strategy: Targeted the user based on their interest in online game and perform purchase online across media buying with premium SSPs. Result: 3 mn users played a game with our formulated audience pool.