Apps are no longer just another digital touchpoint for brands to transact with customers. They’ve become an increasingly important channel for business success, especially in APAC, where almost 70% of people prefer to engage with brands via apps as compared with other channels such as websites, physical stores, or email. Brands that want to future-proof growth are therefore evolving their business strategy to meet user needs.
The challenge brands face, however, is in identifying what customers want from apps, and creating an app experience that is engaging, or risk being binned
To help brands transform their apps, from transactional tools to relational platforms, we spoke with top minds in the industry to find out how they successfully used their apps to build customer relationships and drive usage and growth. Their experience spans 21 industries, including beauty, banking, education, and retail, and they come from seven markets in the region, including India, Indonesia, and Japan.
From the insights they shared, we’ve distilled four strategies that brands can implement to up their app game and fuel sustainable business growth.
Elevate the user experience with compelling, app-only features
One way marketing leaders build brand loyalty and mobile app engagement is by providing unique, app-only experiences that excite people and inspire repeated use. This includes using mobile app features such as live chats and push notifications, with user consent, to encourage interaction. Brands have also linked their apps to social platforms to create a community-like experience for users, and to deepen engagement.
Click on the dropdown to learn from leaders of key brands about how they elevate the user experience on their apps:
Actively reach out to customers